編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | marketing management( 4526 ) |
2 | 9-504-096 | Birth of the Swatch | Moon, Youngme | Marketing | marketing management( 4526 ) |
3 | 9-507-049 | Vancouver 2010 Olympics | Elberse, Anita;Anthony, Catherine;Callahan, Joshua | Marketing | marketing management( 4526 ) |
4 | 9-507-065 | Maria Sharapova: Marketing a Champion (A) | Elberse, Anita;Golod, Margarita | Marketing | marketing management( 4526 ) |
5 | 9-507-066 | Maria Sharapova: Marketing a Champion (B) | Elberse, Anita;Golod, Margarita | Marketing | marketing management( 4526 ) |
6 | 9-605-002 | Amazon.com''s European Distribution Strategy | Hammond, Janice H.;Chiron, Claire | Operations management | marketing management( 4526 ) |
7 | 9-590-008 | Learning by the Case Method in Marketing | Bonoma, Thomas V.;Kosnik, Thomas J. | Teaching & The case method | marketing management( 4526 ) |